Loving Real Estate Media

Listing videos provide an engaging, visually driven experience in a format to which viewers are accustomed—after all, we don’t think in still pictures. Our brains are hardwired to process moving images and there is nothing better suited to captivate a Buyer’s attention than a well produced video. Additionally, Search Engine algorithms give preference to videos, and they are much more likely to pop up in an organic search for a property. In social media, videos generate more social shares than text and image posts, and they are quickly becoming essential part of creating a viable online presence. “Tour” or “walk-through” style videos--such as Listing videos, Coming Soon videos, and Just Sold videos--are probably the most commonly seen and are typically found on websites, Social Media and in email mail marketing. However, Agents are finding other creative ways to incorporate video into their marketing toolbox—including Drone videos, Neighborhood videos, Testimonial videos and Agent videos. Video is more than just another way to stand out from the Competition, it is a platform to tell your story and engage your audience in a visually compelling way.